The Meetings, Incentives, Conventions and Exhibitions (MICE) industry is one of the key areas that is being
aggressively promoted in recent years. To successfully market the country as a choice destination for MICE, there’s a need for a specific administrative body to coordinate matters related to the industry.
The formation of Malaysia Convention & Exhibition Bureau (MyCEB) was announced on December 2008, to
act as a one-stop centre to assist convention and exhibition organisers. MyCEB’s goal is to establish Malaysia as the preferred MICE destination with the vision of positioning the country as a professional world-class venue of great prominence.
To realise our goal, we would like to work closely with all parties in the industry to increase the number of MICE events held in the country. On the same note, we welcome enquiries from trade associations, professional bodies and other related parties on all matters associated with hosting meetings, exhibitions or conventions here in Malaysia.
I am pleased to note that Tourism Publications Corporation Sdn Bhd has taken the initiative to publish Meeting Planner 2009. I have no doubt that this publication will serve as a useful information resource for the industry in our quest to position Malaysia as a leading MICE destination.
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