MICE Tourism - Malaysia Meeting Planner

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Incentives and Support

TOURISM MALAYSIA

The Malaysian Government is very supportive of the MICE industry and offers comprehensive assistance and numerous incentives to boost the industry, among others, through Tourism Malaysia, Malaysia External Trade Development Corporation (MATRADE) and also tax incentives.

Tourism Malaysia’s objective is to promote Malaysia as an outstanding tourist destination, with the ultimate aim of increasing the number of foreign tourists to Malaysia, extending the average length of their stay and, in doing so, increase Malaysia’s tourism revenue. Tourism Malaysia also aspires to develop domestic tourism and to enhance Malaysia’s share of the market for meetings, incentives, conventions and exhibitions (MICE).

The comprehensive support by Tourism Malaysia for MICE includes the following:

• Information on conference venues, accommodation, transportation, relevant local suppliers

• Suggestions and ideas on social programmes, accompanying persons programmes and pre/post tour options

• Assistance in promoting and publicizing the event through listings in Tourism Malaysia’s calendar of conferences and exhibitions in Malaysia as well as in its official website

• Use of the campaign logo in the organizer’s conference and exhibitions publicity materials

• Dissemination of conference and exhibition information to relevant organizations through Tourism Malaysia’s overseas offices

• Assistance in obtaining speedy clearance from the Royal Customs and immigration subject to early application, which should be at least three months prior to the group’s arrival

• Supply of convention shells and posters for overprinting of event announcements

• Supply of souvenirs or give-aways

• Hosting of cultural shows at the opening ceremonies or social evenings

• Provision of tourist information services at event venue

Criteria to Qualify for Benefits

The criteria to qualify for benefits of organizing MICE events in Malaysia during the Meet and Experience Malaysia Truly Asia campaign period are listed below:

1. Meetings and Conventions

• At least a total of 3 nights’ stay at a conference hotel in Malaysia

• At least 2 nights’ stay in hotel

• At least 25% overseas delegates

• At least from five (5) different countries

2. Incentive Groups

• At least 2 nights’ stay in hotel

• At least 120 participants

3. Exhibitions

• At least 3 exhibition days

• At least 20% overseas exhibitors and visitors or;

• At least 20% net space rented to foreign exhibitors; or